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Digital Asset Management for ASTM Multimedia
COMPANY
ASTM InternationalROLE
Project LeadWHEN
2020-2021In 2020, I identified a major issue in our Multimedia department's workflow: over 500,000 raw media assets were scattered across multiple computers and finished assets were spread across various platforms, causing hindrances and financial liabilities in collaboration.
I proposed a solution to the Multimedia Director and head of IT Ops to use a Digital Asset Management (DAM) system, and spent months identifying and meeting with various providers. After observing and mapping out our workflow, we gathered all assets into a single location on the server and chose Iconik for its light deployment, Adobe integration, and pricing.
We integrated Iconik in 2021, and productivity and collaboration increased by 40%. I learned that workflow management is key to maintaining a healthy creative department, regardless of the DAM platform, and mapping workflow is crucial to understanding department dynamics and pain points.
Production Workflow outline
Flowchart of Technical Video Production Workflow
Discovery Doc of Business Analyst
Screenshots of Iconik Digital Asset Management Interface