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Developing Communication and Marketing’s Social Media

COMPANY

ROLE

Project Lead

WHEN

2019-Present

As the Digital Content Lead at ASTM International, I played a pivotal role in reshaping our communication strategy. Prior to 2019, reliance on traditional methods was the norm. Leveraging my commercial and creative media experience, I introduced a fresh approach by infusing social media language and conventions into our content.

My initiatives successfully broke from convention, incorporating pop sensibility, humor, and diverse representation to engage a new generation of clients and committee members. From large-budget commercial productions to quirky stock-footage-based campaigns, my contributions consistently outperformed average content posts on Youtube, Instagram, Facebook, and LinkedIn.

This success prompted increased investment in social media, leading to the hiring of a dedicated social media manager to strengthen our collaborative efforts.

Playlist of Recent Comms. and Marketing Promos