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Producing an Educational Technical Series on Petroleum Testing


COMPANY

ASTM International

ROLE

Executive Producer, Post-Production

WHEN

2019


At ASTM International, I lead the production of multimedia content, translating complex technical information into accessible learning materials for scientific and engineering committees.

In 2019, I spearheaded an 'unfilmable' high-level video series on Petroleum testing, securing an $80k budget and a Q3 2020 deadline. As the executive producer and Multimedia Lead, I guided a team through script creation, shooting in two locations across the country, and leveraging CGI to illustrate complex processes that can't be filmed.

Despite a production halt in 2020 due to the pandemic, I led the pivot to adapt and produce the remaining content in CGI, successfully completing the series on time. The resulting premium content is now ASTM's top learning resource, generating millions in subscription revenue. View the series below: